Website Audit Checklist

Website Audit Checklist for Businesses in Abu Dhabi and Al Ain

Emirtech Technology is an Abu Dhabi IT and security systems integrator that also builds, maintains and optimises websites for businesses in Abu Dhabi and Al Ain. This checklist shows what to check on your own business website, which free tools to use and what to fix first.

Updated 13 November 2026

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Based in Mussafah, Abu Dhabi Since 2018 Arabic & English

In short: A website audit checks seven areas: speed, mobile use, security and upkeep, search visibility, content and Arabic pages, forms and tracking, and trust, accessibility and legal basics. You can test most of them yourself with free Google tools, then fix what stops enquiries first.

Website Audit Checklist: key facts

Published by	Published by Emirtech Technology, an independent integrator in Mussafah, Abu Dhabi, in operation since 2018.
Where?	Abu Dhabi and Al Ain, served from Emirtech's Mussafah, Abu Dhabi base; there is no Al Ain office. In Dubai: smart home, PABX and IP-PBX phone systems, IT AMC and time attendance by scheduled on-site visits, gate barriers, ANPR, video intercoms and turnstiles by Emirtech itself; CCTV, alarm and access control through SIRA-approved partners, with Emirtech coordinating. Digital marketing for Dubai businesses is delivered remotely; see the Dubai digital marketing page.
What the checklist covers	Seven areas: speed, mobile, security and upkeep, search visibility, content and Arabic pages, forms and tracking, trust and legal basics.
Tools	Free Google tools: PageSpeed Insights and Search Console, plus a test on a real phone.
Survey and quotation	Emirtech publishes no price list: it assesses first and then gives a written, itemised quotation.
Credentials	Emirtech is an independent systems integrator. It holds no manufacturer-level credential of its own, and its ADMCC approval covers security systems only, not IT services.
Last reviewed	13 November 2026

What is a website audit and why does a business website need one?

A website audit is a structured check of how a site performs for visitors and for search engines. It matters because a site can look fine and still load slowly on a phone, fail to send enquiries or stay out of Google's results without anyone noticing.

Run it twice a year and after any redesign or platform change. Start with the pages that bring enquiries: the home page, your main service pages and the contact or quote page. If you want a supplier to do it, ask for written findings with a priority list rather than a score alone.

What should a website audit check?

Check seven areas, in this order of effect on enquiries: leads and tracking, speed, mobile, security and upkeep, search visibility, content and Arabic pages, and trust and legal basics.

Area	What to check	Where to check it
Leads and tracking	Forms deliver to the right inbox, phone and WhatsApp links work on a phone, a thank-you page or message appears, analytics records enquiries	Test each yourself on a phone and a computer; your analytics
Speed	Largest content visible in 2.5 seconds or faster, taps answered in 200 milliseconds or less, little layout shift, oversized images and scripts	PageSpeed Insights, Search Console Core Web Vitals report
Mobile	Text readable without zooming, buttons easy to tap, menus and forms work, no horizontal scrolling	A real phone; PageSpeed Insights mobile result
Security and upkeep	HTTPS on every page, CMS, theme and plugins up to date, backups that restore, unused admin accounts removed, spam on forms controlled	Your hosting panel and CMS dashboard
Search visibility	Important pages indexed, unique titles and descriptions, a sitemap, no broken links or accidental noindex, language pairs linked	Search Console (Pages report, Sitemaps), your sitemap file
Content and Arabic pages	Each service has its own page, details and contact data are current, Arabic and English pages exist as pairs and read right to left	Read every key page in both languages
Trust and legal basics	Company name, address and phone shown, privacy policy and cookie notice present, readable contrast, image descriptions	Manual check; ask a lawyer about legal wording

How do I check website speed?

Test your most important pages in Google's PageSpeed Insights and look at the real-visit data first, then the lab score.

Google's Core Web Vitals targets, assessed at the 75th percentile of real visits: largest content visible in 2.5 seconds or faster, taps and clicks answered in 200 milliseconds or less, and a layout-shift score of 0.1 or lower
Common fixes: compress and resize images, remove scripts and plugins you do not use, and serve fonts and images efficiently
Test on mobile, where most visitors are
A good score is not a ranking guarantee

What should I check for security and upkeep?

Check that every page loads over HTTPS, that the CMS, theme and plugins are updated, and that a recent backup can actually be restored.

Remove admin accounts and plugins nobody uses
Use strong, unique passwords and two-step sign-in where the platform offers it
Check that contact forms are protected against spam
Ask who updates the site and how often; unmaintained sites are the usual cause of problems

For ongoing updates and care, see our website maintenance page.

How do I check whether Google can find my pages?

Open Search Console, read the Pages report, and confirm that your service pages are indexed and that your sitemap has been read.

Each page needs a unique title and description that match what the page is about
Publish a sitemap and submit it in Search Console
Look for pages marked noindex or blocked by mistake, and for broken links
Link Arabic and English pages to each other as pairs
Keep your business name, address and phone identical everywhere, including your Google Business Profile

Our SEO service starts with a technical audit of this kind.

What should I check on a bilingual Arabic and English site?

Read every key page in both languages: Arabic pages should read right to left, link back to their English pair and carry their own title and description.

Forms, buttons and menus work in both languages
Contact details are the same in both versions
Arabic text is written for Arabic readers, not a literal copy of the English
Arabic pages are included in the sitemap and in your Search Console checks

What should I fix first after the audit?

Fix anything that stops an enquiry first, then security, then speed and mobile, then search visibility and content.

Broken forms, phone or WhatsApp links and missing enquiry tracking
Security gaps: outdated software, no HTTPS, no working backup
Slow pages and mobile problems on the pages that bring enquiries
Pages Google cannot index and missing titles
Content gaps and Arabic pages

If the audit shows the site needs more than fixes, see website redesign; for the cost of such work, see the website cost guide.

Answers

Frequently Asked Questions

How often should I audit my business website?

Twice a year and after any redesign, platform change or large content change. Check forms and phone links monthly, because a broken enquiry path costs the most.

What free tools can I use to check my website?

Google PageSpeed Insights for speed and mobile, Google Search Console for indexing and Core Web Vitals, your analytics for enquiries, and your own phone to test forms and links. All of these are free to use.

What is a good PageSpeed score?

PageSpeed Insights rates 90 to 100 as good. The real-visit Core Web Vitals data matters more than the lab score, and a good score is not a ranking guarantee.

Why is my website not showing on Google?

Common causes are a new site that has not been crawled yet, pages blocked or marked noindex by mistake, no sitemap, thin or duplicate pages, and slow or broken pages. Search Console's Pages report shows which pages are indexed and why others are not.

Should the audit include the Arabic pages?

Yes. Check right-to-left layout, the link between each Arabic and English page, the titles and descriptions, and that forms work in both languages.

Can Emirtech audit my website?

Emirtech's SEO service begins with a technical audit and it maintains websites for businesses in Abu Dhabi and Al Ain. It publishes no price list: it assesses the site first and then gives a written, itemised quotation. No ranking or result is guaranteed.

What should a professional audit give me?

Written findings, a priority list of fixes, the pages and tools each finding came from, and what you can fix yourself. A score on its own is not an audit.